Aura Aura from Benjamin Moore is easily the most innovative breakthrough in paint since the introduction of latex in the 50's. With Benjamin Moore's proprietary ColorLock technology, Aura will bring you richer, truer color paired with incomparable performance. Key Benefits- Full Washability in Any Sheen--Matte, Eggshell or Satin
With Aura's new ColorLock technology, you'll be able to put any finish in any color, anywhere in your home--and you'll still experience unequaled durability and washability. - Richer, More Enticing Colors
- Maximum Hide in All Colors
Aura covers like no other paint. In most cases, a single coat will cover almost any color. In the deepest shades, no more than two coats will EVER be needed. Guaranteed. - Seamless Touch-Up
- Eco-Friendly and Minimal Odor
- Fast One-Hour Recoat Time
- Affinity Color Collection
The Affinity Color Collection displays 144 colors that were selected because they work in harmony with each other. Basically, every color in the Affinity Collection will work well in combination with any other. It simplifies the color selection process while at the same time helping you achieve professional results.
But What Does It Mean For You? Now, all that sounds good . . . but what does that mean for you, the casual painter? What are you going to gain when you switch to a premium product like Aura? Well, with a price tag of $55 a gallon, we expect there will be some initial resistance. However, we completely believe that once you understand what Aura will mean in terms of each paint job you tackle, you're going to be more than willing to shell out that money. Read More . . . .
Another Opinion Ok, we've gone on and on explaining why Aura's so great. But hey, we're trying to sell it, arent' we? Look into it yourself and see what you think. Here's a few articles to get you started:
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